Priority Lane
Statewide takeovers

How it works

Priority Lane.
Not a fire sale.

The problem

  • National takeovers price out many political accounts.

The solution

A state-level takeover rate card — pre-approved and constantly updated. One rate per state. Availability dates refresh continuously. Unsold inventory releases 7 days out at Preferred Partner rates — exclusively to committed partners.


Access & cadence

  • Partners get availability alerts twice weekly.
  • Monday → inventory for Tue / Wed / Thu.
  • Thursday → inventory for Fri / Sat / Sun / Mon.
  • Entry: commit to at least four state-level takeovers / month.

What you get

  • Category exclusivity for the day.
  • Timeline + Spotlight — feed-owning placements.
  • True statewide reach. One buy. Not city patchwork.
  • Same unit as full-rate. Only the booking window changed.

Pitch in one line

Own the state for a day — at a fraction of the rate.